Dirt in a Box

Our Sustainable Dirt meets Sustainable Packaging. Available at select Target stores seasonally and in limited quantities in our shop.



Our Sustainable Dirt meets Sustainable Packaging

Available at Select Target stores seasonally

Feed & Thrive

Our PlantBiotics and Plant Food work together to create the perfect ecosystem to improve overall plant health. More than just ‘alive’ — help your plants THRIVE.

The Good Dirt Difference

Made From Seed, For Plants. All our products are safe to use near kids and pets, safe to use on edible plants, even safe if you have nut allergies. Because it’s what’s NOT in our products that matters.

For more information about what is (and isn’t!) in Good Dirt® Products, visit our FAQs.

Essential Dirt Bags

Our tried and trusted dirt bags. Fill up your container gardens or raised beds with our Potting Mix. And every time you seasonally switch out annuals in your in ground or raised beds, mix in the Soil Conditioner for ongoing success!

Christine O.

loves Good Dirt



Love this stuff & my plants love it even more 

I purchased this for a number of new outdoor plants I purchased this past year. Very easy to use & one container ended up being the perfect amount for all of them. There was a visible boost in bloom & growth within a few days after using it. So, I’ve continued to purchase one a month for the past several months with the same great results. Highly recommend.

Lori M.

loves Good Dirt

Potting Mix


The best soil

This is my second order of this soil. My plants are thriving. What I like about it is that it’s not full of sticks and debris like other soils. It’s light and airy. I’ll buy again.

Jen S.

loves Good Dirt

Plant Food


Do you love your plants? Then buy this. 

I am always super nervous to over-fertilize my precious plants…especially in the Cleveland winter. This fertilizer is designed to use every watering…just one little capful per gallon. After one watering with Good Dirt, my plants are left greener and even shooting out new growth IN THE WINTER. Do your plants a solid, and get this for them!

Claire H.

loves Good Dirt

Plant Food


 Works like magic

I have lots of house plants – but no matter how hard I tried they were always looking sad. Brown/yellowing leaves… droopy… I use this Plant Food to water them once or twice a week and what a difference it makes… after just one watering you could tell the difference. Now the plants are beautiful, bright, and showing tremendous growth!

Dianne M.

loves Good Dirt

Potting Mix


I Love It, and So Does My Garden

This is the best ever soil I’ve ever used in my many years of gardening. I have had back issues from hauling heavy bags of garden soil when planting, and when I discovered Good Dirt, I was delighted. It weighs NOTHING compared to the usual bags of soil, plus the mixture makes it much easier for new plants to establish a good root system. I love it and so does my garden!

Anna P.

loves Good Dirt

Soil Conditioner


Tons Of Blooms

Good Dirt is luscious and super nutritional. My cannas went completely nuts with their soil enhancer. HUGE and healthy with tons of blooms! The bag is so convenient too… easy enough to pick up with one hand. I love the sustainability model they’ve taken; stewards of the environment! We have to be careful as we garden that we aren’t buying products that hurt our planet — Good Dirt is an easy choice!

Our New Line:
Drop & Gro™

Our newest line of pots, tablets, and seeds. Everything you need to get your plants off to a robust start!

Gardening is Good for the Soul

Helping your plants grow and your garden to thrive is part of our mission — whether you’re a hobbyist gardener or a landscaping professional.


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Yes! All our products are chemical-free, non-GMO, vegan, and sustainably produced. Safe to use near kids and pets, safe to use on edible plants, even safe if you have nut allergies.

BogBits® are our proprietary recycled by-product of sustainably harvested peat moss. It provides the permanent porosity that plants need to breathe and roots to thrive.

On a trip to Canada, our founders encountered a naturally occurring phenomenon found in peat moss bogs — ‘sticks’ that could be broken down into a fiber for a new type of potting mix. A kind of mix that would provide a better balance of air space and water retention; a better home for roots to grow and form.

Good Dirt® worked with a team to develop their own special recipe using this new magical ingredient, and BogBits was born.

BogBits are comprised of partially petrified peat from Canadian peat bogs. In years past, this by-product of peat moss harvest would have simply been discarded, or used to pave peat bog access roads.

Now, these BogBits have allowed us to create a rich, fluffy Soil Conditioner and Potting Mix with porosity unlike anything on the market.

Yes, all our products are vegan and plant based. We do not add any animal byproducts to any soil mixes or plant nutrition.

Many companies that add animal byproducts to their mixes or fertilizers are trying to balance the nutrients for plants. However, our Good Dirt Plant Food (included in our potting mixes, as well as sold separately for plant nutrition) does not need these ingredients. Our products are made from plants, for plants. The base of our plant food is derived from oilseed extract and contains everything Nature puts into a seed to reproduce the species. The natural oilseed extract contains NPK, trace elements, and all the organic compounds found in a seed, including all the essential plant amino acids.

Our soil mix recipes do not contain any nuts or peanuts that may potentially be harmful to gardeners with allergies, nor do our facilities process products that include nuts or peanuts. that may potentially be harmful to gardeners with allergies, nor do our facilities process products that include nuts or peanuts.

Our Plant Food is derived from a seed (oil seed to be specific) and contains all the nutrients a seed needs to germinate – for that reason it is great for ALL plants

It is made from plants, for plants. It contains all the compounds, amino acids, and trace elements a seed needs to germinate and all plants to thrive. The recipe is then enhanced with NPK 10-4-3 (which is not salt-based) so it won’t cause roots and leaves to burn.

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